Allan McCollum neither superimposes the conditions of industrial production as artistic practice nor attempts to raise them, in a heroic gesture, to the status of high art. The starting point of his art generally surrounds the idea of a sign. He frames the sign inside of realm of the significant characteristics of the total quantity of all pictures in general. These considerations are the result of an inconsistency of art production in relation to culture at large and the function it fulfills. This function is determined by the fact that in the economic system of a consumer society, the artwork becomes a commodity.