Events , San Francisco

Where To Score: The Happening

Where To Score: The Happening
Sunday, February 11, 12–2pm
Corner of Haight and Ashbury, San Francisco

Your search begins at the mythical crossroads of the hippie movement, where “the editors” await with instructions at high noon. From there, follow your nose through a neighborhood thick with spirited smells, scoring not just the new book (priced right), but all manner of goodies inspired by its colorful contents. Skip church. It’s a scavenger hunt.

Where To Score: The Book
Edited by Jason Fulford and Jordan Stein. Published by J&L Books and KADIST. Paperback, 4.25 x 6 in., 56 pgs, 50 b&w. Available via ARTBOOK.COM / D.A.P.

The San Francisco Oracle was a countercultural newspaper published in the city’s bustling Haight Ashbury neighborhood from September 1966 to February 1968, bookending the iconic “Summer of Love.” In 12 issues combining poetry, spirituality and speculation with revolutionary rainbow inking effects, the Oracle reached well beyond the Bay Area and spoke to a radical new American ethos. Where To Score presents not the candy-colored prophecies of various gurus, but a quieter, more revealing corner of the paper—its classified section. There, surrounded by advertisements for drummers, carpenters, and head shops, are the desperate pleas of parents seeking wayward children. “Will you trust me enough to call collect and let me know you’re alright?”