The Propeller Group
The Propeller Group was established in 2006 as a cross-disciplinary structure. Its members, Phunam, Matt Lucero, and Tuan Andrew Nguyen have initiated a multi-platform, based in Ho Chi Minh City, Vietnam and Los Angeles, California. The Propeller Group is able to produce large-scale works, which expose the strategies of the type of global agency their name suggests. Their use of mass media enables them to combine seemingly contradictory themes: advertising and politics, history and future, and public and private. The Propeller Group often pushes their work back into the public sphere, using commodities as a form of public art. As an integral part of their practice, the group has cultivated the guise of an advertising agency—a public relations firm that confuses the brand and the message.