YOUNG-HAE CHANG HEAVY INDUSTRIES
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YOUNG-HAE CHANG HEAVY INDUSTRIES, a partnership between the South Korean artist Young Hae Chang and the American poet Mark Voge, is widely known as a pioneering net art project. However, this label in many ways limits the breadth of their work, which simply took the early internet as a productive medium for a more expansive practice. Their signature, flash-animation form hasn’t varied much since their formation: in a practice parallel to concrete poetry, text-driven narratives are flashed sentence by sentence over a colored backdrop, oftentimes set to jazz compositions. Drawing comparisons to propaganda and advertising strategies, YHCHI draws into an ethical limn between representation and oppression, truth and fiction in the digital era, by way of their inhabitation of perspectives beyond their own positionalities. Rather than propose the internet as a potential realm for the imagination of new narrative futures, pasts, and stories, YHCHI actualizes these practices, the viewer rendered helpless under their visual onslaught: their work is oftentimes difficult to watch, and in its original flash-animation form was not pausable. Harnessing a jazz aesthetic, traditionally a black music of improvisation, YHCHI proposes an unapologetic appropriation in order to realize aesthetic and critical rewards. Increasingly, the world YHCHI constructs has become tenable, any “objective” position compromised as digital ecologies become emergently infected by interests and power, whether for better or worse.
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YOUNG-HAE CHANG HEAVY INDUSTRIES, a partnership between the South Korean artist Young Hae Chang and the American poet Mark Voge, is widely known as a pioneering net art project. However, this label in many ways limits the breadth of their work, which simply took the early internet as a productive medium for a more expansive practice. Their signature, flash-animation form hasn’t varied much since their formation: in a practice parallel to concrete poetry, text-driven narratives are flashed sentence by sentence over a colored backdrop, oftentimes set to jazz compositions.
Drawing comparisons to propaganda and advertising strategies, YHCHI draws into an ethical limn between representation and oppression, truth and fiction in the digital era, by way of their inhabitation of perspectives beyond their own positionalities. Rather than propose the internet as a potential realm for the imagination of new narrative futures, pasts, and stories, YHCHI actualizes these practices, the viewer rendered helpless under their visual onslaught: their work is oftentimes difficult to watch, and in its original flash-animation form was not pausable. Harnessing a jazz aesthetic, traditionally a black music of improvisation, YHCHI proposes an unapologetic appropriation in order to realize aesthetic and critical rewards. Increasingly, the world YHCHI constructs has become tenable, any “objective” position compromised as digital ecologies become emergently infected by interests and power, whether for better or worse.