Zhu Changquan engages in artistic activities through analyzing everyday life. He attempts to reveal the rules of daily life based on a variety of potential factors which influence human’s daily behavior. He believes that the effectiveness of the image roots in its potential power rather than its general meanings. The potential power enables the viewers to release their accumulated experience, and get involved in the giant social machinery more consciously. In Zhu Changquan’s work, the development of things never follows a single-linear narrative.  "All-factor Narrative" marks the central notion of his video works. He builds a new narrative relation between intangible images and tangible daily objects by means of different languages, such as drama, animation, installation, painting, and etc. He adopts the use of “optical substitutes”— photography, moving images, or virtual technology— to rebuild the visual fragments that he finds to be profound into a virtual reality. In his works, the virtual creations cast shadows of the material world, setting up a correspondence between the “real-virtual dyad” which the artist has then appropriated into other relationships between the physical and virtual worlds.