I Want You
Commissioned by the San Francisco Museum of Modern Art and riffing on the “I Want You” army recruitment campaigns of the 1930s and 1940s, Labat asked Bay Area residents to interpret the slogan and make their own demands of the public in a series of live performance auditions. Given one minute to seize the voice of authority, contestants were asked to be the finger-pointing Uncle Sam, and their performances—as on the TV program American Idol—were voted on by a live audience. Five winners were chosen and their image and slogans appeared on posters throughout San Francisco to coincide with the presidential elections. A video of all auditions premiered at SFMOMA on election night.