Mungo Thomson
The White Album
Mungo Thomson’s The White Album presents a compilation of one hundred issues of Artforum magazine released between 1970 and 1979. As with Will Rogan’s MUM series, also included in the Kadist Collection, vital information is now missing: All of all the articles and features have been removed, leaving only ten years of advertisements. In an unusual way, The White Album reminds us that this important New York-focused magazine was originally founded in 1962 in San Francisco to promote Bay Area artists before it moved to Los Angeles in the mid-1960s in search of a wider advertising base. Thomson’s encyclopedic gesture not only exposes the magazine’s commercial scaffolding, but takes aim at a critical period in the rise of the art market.